Turin Alps at the "ITB" in Berlin

The debut of Turin Alps at the ITB Berlin international tourism fair, held in the German capital from March 3rd to 5th, aroused considerable interest among industry professionals. Its presence at the ENIT stand marked the operational launch of what industry insiders have already dubbed the "super consortium," an ambitious project that has finally taken shape to enhance the area of ​​excellence that integrates the Susa Valley and the Chisone Valley with the city of Turin. During the three-day event, local representatives promoted a winning mix of history, traditions, sports, and wellness, establishing a strong identity capable of offering a complete experience between the Alpine peaks and the Savoy capital. This synergy has allowed for the development of a coordinated tourism offering, positioning the brand as an essential reference point for anyone seeking a combination of pristine nature and high-quality urban services.